HOTEL & RESTAURANT CONTENT MARKETING
The heart of any unforgettable trip is the experience—the journey, the hotel stay, the destination, and of course, the dining experience.
So, how do you sell these experiences? By capturing the attention of potential travellers and diners as they search for inspiration, using compelling content and storytelling. Our goal is to inspire action from your audience.
From content creation and editing to journalism, editorials, social media content, and marketing campaigns, we can assist you in every aspect of content marketing for both hotels and restaurants.
CREATIVE PROCESS
We begin by auditing your content to identify what's working and what isn't, offering practical recommendations for improvement—no harsh critiques, just helpful insights. A content gap analysis will also highlight opportunities for attracting new audiences.
Armed with this knowledge, we create a detailed content marketing strategy that drives traffic, engages visitors, and inspires action. From editorial calendars and tone of voice guidelines to multilingual copy, we ensure the right content reaches the right audience, at the right time.
For content creation, we offer a wide range of services, from room page content and destination guides to brochures and blog posts, always keeping SEO, target audiences, and your brand positioning in focus.
VISUALS
The right photography and videography can make all the difference in how your guests connect with your brand experience.
We work with expert hospitality photographers and videographers to ensure every shot is not only beautiful but also practical and purposeful, guiding the art direction every step of the way.
Whether it’s unveiling a new property, refreshing your imagery after a renovation, or producing short campaign videos, we’ll help create stunning high-resolution visuals. From traditional photo shoots to drone footage offering unique aerial views of your hotel, we’ll manage all aspects of production.
DISTRIBUTION
Our approach is simple: plan, create, distribute. The planning phase is where everything starts, and it’s arguably the most important step. Without a clear strategy for what to write and who to target, your content distribution could fall flat.
Whether you're crafting an eBook, podcast, video, webinar, or blog post, we’ll work alongside you to develop the best mix of owned, earned, and paid content distribution. And when your content takes off (yes, we still hope for viral moments!), we’ll be there to measure and analyse its performance.
Effective content distribution also hinges on social media promotion. Our social media experts will help you tailor content for each platform, boosting engagement and encouraging likes, shares, and comments to ensure maximum reach.
