EMAIL MARKETING FOR HOTELS & RESTAURANTS
Email marketing continues to be one of the most effective ways to connect with your audience, increase direct bookings, and foster long-lasting loyalty. It allows you to communicate directly with your guests, delivering personalised offers, valuable content, and reminders that keep your brand top of mind.
However, in today’s fast-paced digital world, your guests are bombarded with dozens, if not hundreds, of emails every day. As a result, inbox fatigue is a very real issue, and getting your message noticed has never been more challenging.
We help craft email campaigns that cut through the noise, engaging your audience and driving action at every click.
EMAIL MARKETING STRATEGY
Create, test, send, learn, repeat. While the core process may sound familiar, it’s our strategic and creative approach that makes a real difference to your email marketing.
Email campaigns are a key part of your hotel’s overall marketing strategy, yet they’re often underappreciated. Not here. Whether it’s newsletters, upsell offers, booking abandonment reminders, confirmations, or automated pre- and post-stay emails, each message presents an opportunity to engage with your guests—an opportunity we’ll make sure you don’t miss.
We take a strategic approach to all your email marketing, ensuring every campaign drives results. And when the unexpected arises, we’re ready to step in with tailored, ad-hoc campaigns at a moment’s notice, keeping your marketing efforts agile and effective.
CRM STRATEGY
Divide your audience based on their preferences or past purchases. Run specific campaigns focused on pet-friendly or family-friendly offers. Personalise each communication using custom fields for a more tailored approach. We’ll help you maximise your CRM (Customer Relationship Management) tool to optimise your customer database, target the right audience, and enhance your guest profiles to gain richer insights.
This strategy leads to a more focused and effective email marketing approach, helping you build lasting connections with your guests.
We turn underused databases into active, engaged customers.
