ONLINE ADVERTISING FOR HOTELS & RESTAURANTS
In the fast-paced and competitive hospitality and travel sectors, maintaining a strong online presence is crucial. It’s essential to connect with your audience across a wide range of digital platforms and touchpoints. As a certified Google Premier Partner and Bing Ads Partner, we excel in creating dynamic, multi-channel advertising campaigns.
Our all-encompassing approach to paid advertising helps you drive more direct bookings and inquiries, while reducing dependence on third-party platforms. At the same time, we build brand loyalty through customised and creative advertising strategies—delivering outstanding results for your business.
SEARCH ADS
With billions of searches happening daily on Google, hotels have a unique opportunity to connect with potential guests at the exact moment they're actively searching for terms relevant to your hotel. We typically divide our campaigns into two main categories.
Brand Search: This targets users who search for your hotel by name, allowing you to compete directly with OTAs. Our brand campaigns help reduce the reliance on OTAs, driving more direct bookings for your hotel.
Non-Brand Search: This focuses on capturing traffic and raising brand awareness. These campaigns engage users earlier in their decision-making process. While they may not be ready to book yet, they’re researching key terms. Bidding on phrases like “5-star hotels in the Dolomites Covent Garden” helps generate leads, boost brand visibility, and foster long-term bookings.
PERSONAL REMARKETING
We build audiences based on search behaviour by sending key details such as ‘check-in date’ and ‘stay length’ to Google Analytics. For example, a user searching for a last-minute business trip in March for one adult staying three nights would be added to the 'Business Stay' and 'March Stay' audiences in Google Analytics.
These audience segments can then be used for search remarketing, display remarketing, and cross-selling campaigns. This allows us to create highly personalised ad content tailored to each user's specific booking needs.
DISPLAY & YOUTUBE
The Google Display Network provides a cost-effective way to reach both new and existing customers. We design creative and responsive banner ad campaigns across various websites, including high-traffic, travel-focused placements. With the average CPC (Cost-Per-Click) significantly lower than search advertising, this channel allows us to connect with a large audience at a minimal cost.
YouTube also offers immense potential for hotels and travel brands to expand their reach. With 1.5 billion monthly viewers spending over an hour per day on mobile alone, YouTube is a powerful platform for discovering new customers on a global scale.
YouTube ads come in two key formats designed to capture attention: TrueView for Action ads and Bumper ads. These formats allow you to engage both current and potential customers in a highly creative manner while driving traffic to your website with a strong call-to-action.
SMART BIDDING
While users may share similar interests, demographics, or even search the same keywords, the intent behind each search can vary greatly. For marketers, this makes understanding the true value of a user’s search intent incredibly tricky. Wouldn’t it be great if there was a smarter solution? That’s where SMART bidding comes in.
Imagine two people searching for "Hoxton Hotel Florence." One is a receptionist browsing the hotel's career page, and the other is a business traveller looking to book a three-night stay. Although both users are searching the same term, their intent is completely different. The receptionist’s search is irrelevant to our campaign, yet with manual bidding, you'd likely set the same bid for both, which isn’t ideal.
SMART bidding uses a combination of algorithms, contextual data, and machine learning to optimise our bids, ensuring we focus on users who are more likely to convert. This means less wasted spend, more direct bookings, and ultimately, happier hoteliers.
