PAID SOCIAL MEDIA ADVERTISING FOR HOTELS & RESTAURANTS
When harnessed effectively, social media can be a powerful driver in your digital strategy. Think of it as your virtual concierge—drawing in new guests with a clear "Vacancy" sign while nurturing a sense of belonging for your loyal, long-term visitors. A well-executed organic social presence can take your hospitality brand far, but sometimes, it makes sense to invest in a little extra reach.
When you’re ready to amplify your message, extend your audience, and elevate your brand, we’ll be there to support you, handling the workload and making sure your message lands where it matters most.
STRATEGY
We understand that every hospitality brand is unique, and that’s exactly how we approach our strategies. In a competitive digital landscape, we believe that strategic thinking is the key to making your brand stand out, with a well-executed paid social strategy acting as your brand’s ticket to success on social platforms. Whether you’re focused on growing followers, generating leads, driving bookings, or building brand advocacy, our team of hospitality specialists will create a tailored paid social strategy that aligns with your business goals, all while staying true to your brand and respecting your budget.
BESPOKE TARGETING
We build audiences based on search behaviour by sending key details such as ‘check-in date’ and ‘stay length’ to Google Analytics. For example, a user searching for a last-minute business trip in March for one adult staying three nights would be added to the 'Business Stay' and 'March Stay' audiences in Google Analytics.
These audience segments can then be used for search remarketing, display remarketing, and cross-selling campaigns. This allows us to create highly personalised ad content tailored to each user's specific booking needs.
METRICS & KPI’S
We don’t get caught up in vanity metrics, and we know you don’t either. That’s why we begin by defining the KPIs that are most important to your business, keeping them at the forefront as we craft your campaigns. What’s more, we’re all about the data. If something isn’t delivering as planned, we adjust and refine our strategy to keep things on track and drive the best possible results.
SOCIAL MEDIA SERVICES
Our team of hospitality specialists offers a wide range of social media services designed to drive meaningful ROI for your channels. From comprehensive audits and benchmarking of your current efforts to crafting a game-changing social media strategy, we’ve got everything you need. We also provide world-class content creation, channel management, training, and insightful trend reports—all without the jargon. In short, we’re a team of passionate strategists, photographers, copywriters, and video experts, all working together to help your brand succeed.
