HOTEL & RESTAURANT BRAND POSITIONING
Clarity is key when it comes to brand positioning—and that’s where we excel.
In the competitive world of hospitality, knowing exactly where you stand in the market and what makes you unique is crucial for success. Without this understanding, staying relevant becomes a challenge.
It’s not about a flashy logo or a clever slogan (though they do have their place). What truly drives success is a well-defined brand positioning strategy that separates you from the crowd and makes a lasting impact.
YOUR IDENTITY
Your brand positioning defines how you’re perceived by customers and what makes you stand out from the competition.
Whether you're an established brand that’s never had the chance to refine your positioning or you’re starting from scratch with a bold idea, we’ve got you covered.
Think of us as your brand’s investigators—we'll analyse every detail and speak to all the key players. Our mission? To uncover that distinct space in the market and the unique value that defines your brand’s identity.
THE HOW
It all begins with research. A lot of it. And then, a little more. We immerse ourselves fully in your product, your hotel, your travel brand, or your service—we live and breathe it, to the point where we might even dream about it.
From in-depth market analysis and collaborative workshops to surveys, familiarisation visits, stakeholder and customer interviews, and extensive desktop research, we leave no stone unturned.
Once we’ve gathered and processed all the insights, we’ll come together to unveil your brand’s positioning in all its brilliance. It’s a moment to celebrate, as we reveal the clear direction that sets your brand apart.
THE RESULT
At the end of the process, you'll have complete clarity about your position in the market. You'll understand exactly how you stack up against your competitors and how to leverage that insight to your advantage.
We’ll provide a set of actionable guidelines that will influence everything—your brand, your marketing messages, and every touchpoint in between. These guidelines will be clear, simple to follow, and easy to put into practice.
We focus on cutting out the unnecessary complexity often found in brand positioning, delivering a streamlined, practical, and enjoyable process that your team will fully embrace.
