Din Tai Fung Centre Point | Taster Foods UK

Launch Global Brand, Din Tai Fung, at London West End’s most iconic landmark, Centre Point.

Plan and execute launch of Din Tai Fung Centre Point, targeting a new demographic, different to that of its two existing London locations.

Create a compelling campaign that highlights Din Tai Fung Centre Point as the destination for Taiwanese food in London. Working with media relations to hold a media evening to drum up hype and excitement around the launch of the restaurant.

Over 100 pieces of media coverage achieved across the course of the launch, plus a 82% increase in engagement across their social channels.

Develop and execute private dining strategy along with standalone bar unit (both new concepts to the group), alongside developing annual strategy for the brand across the three London restaurants.

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Services
Menu Development, Media Relations, Launch Planning, Content Creation, Influencer Marketing, Asset Creation, Campaign Strategy, Product Launch