The Mole Resort | L+R Hotels
Route to market of 125 acre lifestyle resort with full activity and F&B offerings.
Plan and execute roll out and launch of The Mole Resort, from small countryside Manor House hotel, entering a new market place and positioning within the market place. We picked up the project up from a pre-existing marketing agency, as well as overseeing both the sales and revenue team.
Brand creation and development (direction, strategy and messgaging)
Roll out and 12 month strategy and campaign plan
Key focus on PR, with over 100 pieces of launch coverage and 20 reviews in first 3 months
Oversee full collateral deck and asset bank
Tendering process and implementation of full CRM, app and activity booking system, bringing them all into one central itinerary for guests
Market research, ascertaining positioning within the market place along with comp set, including rate structure and viability
Overseeing digital marketing agency and strategy
Key local partnerships
Design and oversee development of website, with key focus on SEO
Creative direction and planning of all content creation
Development and onboarding of marketing team
We delivered the full roll out of The Mole Resort, working alongside the existing team and 3rd party vendors, resulting in over £1 million of business on the books for the year in the first 4 months of its official launch.
Services
Creative Direction, Media Relations, Launch Planning, Content Creation, Influencer Marketing, Asset Creation, Campaign Strategy, Product Launch, CRM & Tech, Market Positioning
