New Year’s Eve | The Rooftop SW1

Develop concept and strategy for New Year’s Eve event at The Rooftop.

Drive concept and sales for New Year’s Eve at The Rooftop, resulting in £63k of revenue (over a 440% increase on previous year).

Market research to develop concept that would resonate best with target demographic, alongside menu development and pricing. Content creation which assisted in leading campaign strategy to sell the event.

Working alongside media relations to secure Mike Skinner of The Streets as DJ entertainment for the evening.

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Services
Media Relations, Event Planning, Content Creation, Menu Development